Motivation for Advertisements: Why should the English come the New World?

The purpose of this lesson is for students to critically think about the motivation and reasoning behind deBry’s illustration of the Village of Secoton in terms of its use as an advertisement. Students should have analyzed John White’s primary source illustration of the Village of Secoton in a previous lesson. This lesson will begin by reviewing John White’s illustration. Students will then use their background knowledge and this class discussion to work in groups to create their own advertisements that may entice people in England to come to the New World.

Lesson Objective

Students will analyze a primary and secondary source to create advertisements that will entice people to come to the New World.



  1. As a whole group revisit John White’s illustration of the Indian Village of Secoton. Have students share what they remember from their first analysis of the illustration and what they now see. (5 minutes)
  2. Pose the question, “If you were given the job of creating an advertisement to motivate the people of England to come to the New World, what would you include in your advertisement from this illustration?” Students will share their ideas and why they find them important to include. (5 minutes)
  3. In groups, students will analyze deBry’s secondary source illustration of the Village of Secoton. They will compare deBry’s to White’s to better understand the primary vs. secondary source. Students will complete the capture sheet as they’re analyzing the pictures. (15 minutes)
  4. Students will work in groups to create posters (advertisements) that should entice the people of England to come to the new colonies. (20 minutes)
  5. Students will take a brief gallery walk to see other group’s advertisements.
  6. Extension: At another time, students could have the opportunity to make adjustments to their advertisements based on the group discussion and what they saw in deBry’s illustration.


Students will be assessed on their completion of the capture sheet as well as their group advertisement.


Virtual Jamestown.